The world of the online casino is very similar to the world of many other industries, whether online or offline. In this world, sponsorship is a way to get a brand name out there for people to see. When a company is able to get their brand name out there to be seen by thousands, hundreds of thousands or even millions of different people, then they can consider themselves having done a good job.
However, in addition to getting brand name recognition, companies will try to get brand name recognition in a positive setting. This means that the brand recognition not only has to be widely dispersed, but it needs to be associated with someone or something that is seen in a positive sense so that by association the brand name is seen in a positive sense. This is exactly what VC Casino has done with their latest sponsorship push.
Their latest sponsorship push involves the sponsorship of a person named Stephen Maguire. Maguire is a professional snooker player that has slowly been getting recognition through his feats in the different snooker tournaments he has played in. He is seen as the new age of snooker talent as well as the new age of snooker marketing because he is viewed as being one of the youngest and most talented players to ever play the vegas game.
Maguire, originally a native of Scotland, has been on the professional snooker circuit since before the turn of the century. He has multiple titles to his name already and under sponsorship of VC Casino he already has one championship to his name (the Northern Ireland Trophy of 2007).
In total he had already played three online casino tournaments under the sponsorship of VC Casino in 2007, but the deal that the two have reached now will continue until the end of 2008. VC Casino commented very positively on the deal as they feel that it is mutually beneficial not only to the brand name recognition of VC Casino, but also to the financial bottom line of one of the more talented players on the snooker tournament circuit.
It is difficult to say at this time whether or not VC Casino will have more sponsorships to talk about at a later time, but at the current moment VC Casino appears to be focused on their relationship with Maguire. Officials from the online casino refrained from commenting on future sponsorship plans and aside from their relationship with Maguire, officials appear to be keeping everything else relatively close to their chest.